CRM in marketing
for target group-specific campaigns
Successful lead generation requires creativity and the right digital marketing tool: as a central CRM system, CAS genesisWorld supports successful interaction with your prospects and customers.
Filter and select specific target groups, address your contacts individually, design personalized campaigns and optimize your marketing activities.
In short: with CRM, you can increase your marketing success and customize your activities for exceptional customer relationships.
Your CRM advantages for marketing at a glance
Targeted communication, unique interactionsCategorize and store target groups based on relevant criteria and communicate with them in a personalized manner.- Transparent planning, structured event managementOrganize your events or training offerings and manage them directly in the CRM system.
- One solution, many possibilitiesUse the interfaces to create e-mail marketing solutions and marketing automation software for your target group-specific communication.
- Effective campaigns, high return on investmentSmart planning, automated implementation and transparent evaluation of your marketing campaigns.
- Optimized work processes, ideal working environmentManage your marketing activities and customer interactions using your CRM as an information hub.
- Digitally superior, without compromisesUse CRM to ensure that all processes are implemented in a GDPR-compliant manner and that data protection regulations are adhered to.
CAS genesisWorld enables us to process and comprehensively evaluate our large amounts of visitor and exhibitor data. In particular, the ability to match different pieces of information helps us target visitors and exhibitors better.
Marco Hüttlin, Project Manager & Executive Assistant
Learn moreFill the sales pipeline faster
with the right marketing tools
Address target groups personally:
design individual messages
With a complete view of customers, their product deployments and interests, you can communicate in a way that is both relevant and individual: easily compile your distribution lists using comprehensive search and filter functions, select your address data according to various criteria and take into account all the fields of your address data records to inspire customers with personalized messages in your mailings.
Generate high-value leads:
accelerate marketing and sales success
Sales and marketing must go hand in hand to guarantee successful lead generation and long-term customer satisfaction. In the central CRM solution CAS genesisWorld, all the information about your marketing and sales activities can be viewed transparently and networked. This ensures you always have a 360° view of the wants and needs of customers and prospects and can inspire them with the best service and a personal approach.
Effective campaigns:
embark on an inspiring customer journey
Every contact counts – with personalized, multi-level campaigns based on your CRM data, you can engage prospects with the right content throughout the customer journey, inspiring them and increasing your return on investment.
Excellent results:
manage events with ease
Get closer to your customers and increase your visibility: whether online, hybrid or on site – with CAS genesisWorld you keep track of everything, from registration and participant management to event planning and evaluation, and organize events quickly, easily and in a structured manner.
Marketing analytics:
measure and optimize marketing activities
Real-time analytics make your performance visible – track your customer acquisition activities and stay on top of your marketing investments, ROI goals and budget plans. Use campaign-specific dashboards and indicator widgets to simply and easily create more visibility for success and costs at the click of a button. KPIs and reports provide you with the ideal basis for the targeted development of your marketing strategy and the successful management of your activities.
More functions
Strengthen your marketing with CRM
We are happy to help you.
Our CRM experts will provide you with help and advice by phone or e-mail. Further, our Info Center contains handy tips and detailed information on current CRM topics.
Customer Support
Tel: +49 721 9638-188